The Annex

The Annex is a new general store located in rural Alaska. Serving an isolated community, the store is meant to help provide locals with everyday essentials along with a unique inventory of thrifted items and knickknacks. The logo and brand that I designed was inspired by the business's distinctive building, making it instantly recognizable among Galena residents. The newly branded store is now equipped with a fully fledged brand identity that will cement it as an iconic pillar within its community.