Pedrero Regulatory Consulting LLC

Pedrero Regulatory Consulting, headed up by Amy Pedrero, helps clients (primarily in the cosmetics and OTC drug industries) navigate complex FDA and government health regulations quickly and smoothly. After decades of experience, the agency felt it was time to reimagine their outdated visual brand. Tasked with the project, I developed an icon, nicknamed the "Atomic Flower", along with a wordmark, lockup, and robust visual identity. The logo displays the balance between the complexities of the industry and the ease with which the agency aids its clients.