New Paltz Athletic Association

The New Paltz Athletic Association is the volunteer organization that supports the student-athletes of the New Paltz public school district. In partnership with the district, the association sought to sharpen the branding of the athletics department. While maintaining a traditional collegiate style aesthetic, I worked to make the visual identity more clean and professional. Also, by expanding their color palette, adding bold outlines, and tweaking typography, I aimed to make the brand more aesthetically pleasing.