Sylacauga, AL | Summer 2019
Pursell Farms is an Alabama resort known for its stunning grounds and acclaimed golf courses. Over the past decade, the farm has worked to lay out "FarmLand Trails," a series of recreation trails, which weaves through its beautiful 3,500 acre property. In my work to rethink the trails' visuals and signage system, I tweaked typography, used colors to signify individual trails, and developed a simplified guide system. To accompany the signage, I designed a printed map to be handed to guests. To this day, FarmLand Trails enjoys a steady stream of walkers, joggers, and bikers.