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Essentially Picnics

Hudson Valley, NY | Fall 2021

Essentially Picnics is a new “Pop-Up Picnic" company, started by two local women with the mission of enhancing friendly get-togethers and special events. When designing this brand identity, we aimed to convey a wholesome picnic aesthetic, while at the same time prioritizing simplicity and memorability. The end result was a picnic blanket inspired logomark and color palette that sets the company apart and gives them a leg up on local competitors.

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