Chen Tai Chi with Bérit Schumann
Verplanck, NY | Winter 2023 | (Microproject)
Bérit Schumann is a New York based tai chi practitioner with over 25 years of experience. Having been a student of Grandmaster Ren Guang Yi for over two decades, she is an expert in the art of Chen Tai Chi and has a passion for sharing its beauty. Expanding upon the business's established brand, I designed a bold iteration of the ancient taijitu symbol, tapping into the rich tradition of Chinese martial arts. Designed to be welcoming, timeless, and strong, the newly evolved brand identity reflects the power, strength, discipline, and creativity of Chen Tai Chi.