Bloomingburg, NY | Winter 2021
Canaan Farm is a small family-owned farm, named after the "Promised Land" in the Bible. Boasting a number of farm animals and products, the farm's owners approached me to help brand their flagship product, the delicious "Lion Head Honey" produced by their honeybees. After developing a rugged, hand-lettered logotype for the farm, I got to work crafting the visuals for their specific honey products. The end result paired the farm's logo with a vintage-inspired illustration style to achieve an aesthetic that is friendly, gritty, and professional.