Andy Spanjer Design
Self Branding | Spring 2022
When developing my own brand, it was crucial that I communicated my design approach through my new brand visuals. In all of my projects, I work to achieve simplicity, suitability, and memorability. My logo, consisting of a simplified, abstract letter 'A', paired with a stylized sans-serif wordmark (Helvetica Neue, one of my favorite typefaces) displays my commitment to my clients– that I will provide them with simple, timeless design work that will help their brand stand out to their audience. It's a visual identity as well as a clear statement to those I aim to serve.