Centerfield Lions

The Centerfield Lions are a summer travel baseball team aimed at helping high school athletes develop their skills during the offseason. Drawing inspiration from the script lettering found on classic Americana baseball jerseys, I created a custom wordmark that captures the character of "America's pastime" while avoiding typical mascot-driven branding. Combined with a rich blue color palette and minimalist design system, the identity gives this lighthearted summer program the look and feel of a classic baseball club.