Letters Red

New York, NY  |  Winter 2023

Letters Red, named for the red lettered words of Christ in the Bible, is an online business that produces printed products using scripture and science to pique viewers' interest in its underlying Christian message. As part of my work for the project, I designed an identity system inspired by the DNA helix, which was the scientific development that led the business's founder to his foundational belief that "God is the great creator." Additionally, I created a series of print designs for a variety of products, all using a typeface modified specifically for the new venture.