Orange County, NY  |  Spring 2020

HeatSmart Orange was a local nonprofit campaign, sponsored by EnergizeNY, to encourage (and aid) Orange County homeowners to invest in clean heating and cooling systems. One of numerous "HeatSmart" initiatives across the state, the Orange County chapter wished to grow its reach and differentiate itself from fellow campaigns. By simplifying the standard HeatSmart logo, I eliminated unnecessary visual elements and drew attention to the core idea of "warming homes from the ground up." Additionally, I added a bold ring, alluding to the 'O' in Orange County.