Essentially Picnics is a new “Pop-Up Picnic" company, started by two local women with the mission of enhancing friendly get-togethers and special events. When designing this brand identity, we aimed to convey a wholesome picnic aesthetic, while at the same time prioritizing simplicity and memorability. The end result was a picnic blanket inspired logomark and color palette that sets the company apart and gives them a leg up on local competitors.