Dead to Daily Restoration LLC

Hudson Valley, NY  |  Winter 2022

Started by four Hudson Valley natives, Dead to Daily specializes in restoring and refining classic vehicles. The new visual identity consists of a cross mark, made with wrenches to signal strength and grit behind the men's work ethic, as well as a narrow sans-serif for bold visual clarity. Due to the open-ended nature of their brand, I worked to provide them with a plethora identity variants and formats.