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Crimson Thread

Minisink, NY  |  Winter 2022

Crimson Thread is a locally-owned athleisure clothing brand. The new company prioritizes modesty and comfort for its customers and utilizes ethical sourcing and manufacturing for its products. When crafting the brand's visual identity, I incorporated a bold red line into the logo and accompanying graphics, symbolizing the "crimson thread" for which the company is named. The identity is designed to be sporty and energetic, yet approachable.


Some featured images are for art direction inspiration only and are not to be used for commercial purposes.

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