Crimson Thread

Minisink, NY  |  Winter 2022

Crimson Thread is a locally-owned athleisure clothing brand. The new company prioritizes modesty and comfort for its customers and utilizes ethical sourcing and manufacturing for its products. When crafting the brand's visual identity, I incorporated a bold red line into the logo and accompanying graphics, symbolizing the "crimson thread" for which the company is named. The identity is designed to be sporty and energetic, yet approachable.