CEC Excavating

Hudson Valley, NY  |  Fall 2019

CEC is a leading Hudson Valley excavation company. When working on this rebrand, I aimed to develop a visual identity that would emphasize the business's reliable work ethic and commitment to exceed customers' expectations. I paired a stylized and abstracted excavator with a bold angular typeface in order to reinforce the audience's understanding of the business and to give clarity and modernity the its brand.