Absolute Truth Initiative

Hudson Valley, NY  |  Summer 2021

The Absolute Truth Initiative is a local campaign taking a stand against what it refers to as a "Post-truth Culture". Inspired by George Orwell's famous book,1984, the initiative's aim is to provide a platform for likeminded thinkers to firmly declare that 2+2=4. The campaign needed a visual identity that would boldly display its message. Using a stylized outlined typeface, I worked to design a visual identity that was powerful and straightforward while still drawing the viewer's eye in.